e-Commerce — Made-to-Order Jewellery Storefront
A custom jewelry e-commerce platform focused on handcrafted, personalized fine jewelry. DevExcel designed a branded storefront for browsing and customization, paired with an admin panel for inventory, orders, and sales analytics. The storefront and the back office run on one system rather than two.
Product Details
- Industry:
- e-Commerce
- Region:
- USA
- Duration:
- 1 Year
- Year:
- 2024


Problem
Selling high-value, customizable jewelry online requires giving customers confidence in material quality and personalization options, which a standard e-commerce template doesn't support well. The business also needed a way to track inventory, orders, and sales performance centrally instead of managing them separately from the storefront.

Our Solution
DevExcel built a branded storefront showcasing new arrivals, rings, necklaces, and earrings, with a custom ring builder letting customers select gold karat, metal color, and other material options. An admin panel was added with a sales analytics dashboard, an order and inventory management table, and calendar tools to run the business behind the scenes.
Developed Features

- Branded jewelry storefront with new arrivals and category browsing
- Custom ring builder with gold karat and metal color selection
- Product detail pages for rings, necklaces, and earrings
- Admin panel with sales analytics dashboard
- Inventory and order management table
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